The driving force of the new touch era of mobile phones is the interactive indulgence. Watching a screen come to life with a simple touch in a way engages the inquisitive inner child in us. Add to it an almost unlimited range of interesting applications, and you’re hooked and never heading back to the tradition push button phones.
This wave of digitalized entertainment has now found its way into the dynamic world of restaurants. Digitalized or interactive menus are the newest thing on the global dining arena. Aiming to kick print menus into extinction, interactive menus bring to the table several features that make it not just an irresistible, but obvious choice.
These interactive menus present diners a taste of things to come, before the stoves are heated. Digital pads placed on each table shall feature a live menu that would include pictures of each item, along with dishes that compliment it or great combos. The choices are limitless, and each one equally beneficial.
Digitalized menus come with a boon of technology, which mean these interactive money makers can also be used to be a silent observer of proceedings. At the end of the day, interactive digital menus can provide vital insights into preferred orders, combinations, hot picks and consumer habits. Besides the obvious benefit of no more reprinting expenses, interactive menus also ensure that there’s virtually no "waiting period" with thousands of apps that can keep customers engaged.
These digital menus are fast trending globally and users report gaining 25% order multipliers, positive customer feedback, return customers, faster table turnaround and minimum “bolt from the blues” complaints. Going by these initial developments, it seems the dining segment is about to witness a paradigm change, where early movers shall be early gainers.
